Find the answer to our most commonly asked questions
Who’s behind Adviser Updates?
Adviser Updates is owned by Antelope Media, one of Australia’s leading content marketing agencies, with extensive experience helping clients in the financial and professional services industries.
The Adviser Updates editorial board comprises:
Ralph Grayden, strategist, copywriter and director, Antelope Media.
Emma Sorensen, managing editor and director, Antelope Media.
James Gerrard CFP, independent financial adviser and owner of financialadvisor.com
Daniel Morrissey, financial journalist, formerly with The Australian, Reuters and The Canberra Times.
How can I pay?
We take all major credit cards, including Visa, MasterCard and American Express.
When will I get billed?
Adviser Updates bills on the first of every month for that month’s content.
What’s the difference between your plans?
You can see all the details of our what’s included in our plans on our Pricing page.
Can add my own content to eNewsletters and my blog?
At this stage, no but soon we’ll be updating the platform so that you can add your own stories and even upload your own photos.
Can the Adviser Updates team write individual stories for me?
Yes, you can tap into the experience of the Adviser Updates team of journalists and writers and have them produce original articles just for you whenever you like. There are two ways to do this:
- When you sign up to our platinum plan you automatically get one original story of your choosing every month, written by an experienced financial writer.
- We can write any story for you whenever you like. All you need to do is contact us and we’ll send you our briefing template.
How can Adviser Updates improve my SEO?
There are two main ways that Adviser Updates may improve your search engine rankings. First. Google, Bing and other search engines tend to reward websites with frequently updated content, particularly quality original content. If you take out a platinum plan you will receive a constant stream of well-written articles that focus on key search terms and should directly impact on where your website appears.
Second, driving traffic to your site via social media may positively affect your search rankings. That’s because traffic volume most likely has an impact on search engine rankings. So too does link sharing. And, by putting your name out in front of a wider audience, you’re more likely to be searched for directly too. That said, the relationship between social media and SEO is complicated and Google and Microsoft guard their search algorithms closely. You can read more about the link between social media and SEO here.
Will you use my client lists for any purpose or sell my data?
Absolutely not. We want to earn and keep your trust, not destroy it. That’s why we’ll never use your or your client’s data for any purpose other than you’ve explicitly agreed to.
What if I want to change plans?
You can change plans – up or down – whenever you like through the Adviser Updates dashboard.
Won’t my content be the same as other advisers?
Not necessarily. Adviser Updates’ eNewsletters let you tailor content for your different clients, so your eNewsletter content need not even be the same for your own clients, let alone the same as other advisers who use Adviser Updates. Further, the likelihood of your clients or potential clients receiving Adviser Updates from multiple financial advisers is low.
The chances of a potential client viewing the same story on multiple sites through social media is also low. Any Adviser Updates social media posts will always be branded as your own and when your audience follows a link to any story they will be taken to your own unique URL, not ours.
When a client or potential client arrives at your website, using Adviser Updates content is more likely to give them a rich browsing experience so that they stay at your site for some time and check out what you can do for them.
Finally, you have the option to have us write original content for you, which won’t be available to any other adviser. The two not used by any other adviser. You can do this by taking out our platinum plan, which includes one original article a month, or by filling out our briefing form and having us write original stories for you.
Can you help me with all my content marketing?
Yes, we can help you even beyond the wonderful service provided by Adviser Updates. Adviser Updates is owned by Antelope Media, a content company that has helped many professional services and financial services businesses get their message out. We do this by providing overall content marketing strategy as well as by providing the very best content for websites, print and digital marketing, PR and more. To find out how we can help you please check out our website.
What if I don’t get the results I want?
Adviser Updates may be revolutionary, but it’s not a silver bullet; even it needs a little time to work its magic. So if the results don’t flow immediately, please give it some time.
That said, Adviser Updates was founded on the principle that all advisers should have access to the best quality content marketing, no matter who they are or how big their budget might be. And we believe our product should speak for itself. What we don’t believe in, is locking people into long contracts and forcing them to continue using something they don’t want. That’s why we bill via a monthly contract. That means in the unlikely event you’re not happy with Adviser Updates, all you need to do is let us know you’d like to opt out and you won’t be charged again. (So long as you let us know more than seven days out from your next billing period.)
How secure is Adviser Updates?
Very. All your information is stored on a secure server, your payment details are encrypted by Stripe – one of the world’s leading payment gateways – and every reasonable measure is taken to protect your identity and the identity of everyone on your mailing lists. The most likely security breach is via someone accessing your account by using your personal login details. That’s why we ask that you make your password hard to remember – not something like ‘Password1’. You can see a list of passwords you probably shouldn’t use here.